Businesses that interact with their customers can now use an updated API to view their verified business status as well as a short profile while texting through Google Messages. Owners and representatives will also be able to chat with their customers through the Google Maps app.

For those unfamiliar with verified SMS, this is a feature of Google Messages where Google can check if the bots that text you actually represent the companies they claim to represent by verifying the number against its company register.

How a Verified Business Appears to Google Messages Users

With this new verification system in place, it looks like Google is also able to provide more assurance and provide more information on verified companies.

Business email verified on Google Maps

Business Profile Managers can enable the ability to read and reply to messages starting today to interact directly with customers on Google Maps and, through an email partner, take advantage of the Business Messages API to improve their presence on SMS with Google Messages users.

It may be easy to poop Google by putting another email client in an app that arguably doesn’t need it, but the company defends itself by saying that since the start of the coronavirus pandemic, more investigations direct reports were sent to the business listings on both searches. and Maps like never before – the point is, it’s important to meet the people where they’re from.