Google is reportedly loading Chromecast with free channels

Attempt to attract the cord-cutters Smart TVs and Chromecast streaming devices, Google is would have considered plans add several FAST (free, ad-supported streaming TV) channels to Google TV this fall.

According to Protocol, several industry insiders have confirmed that Google is in talks with several companies about an initiative to add more free streaming channels to give Google TV users an experience closer to traditional linear TV models. , including ad clippings and on-screen graphics.

While Google has so far refused to confirm the rumors, there are rumors that the channels could debut as early as October at the Made by Google event where the Pixel 6 is expected to launch. However, Android Police reports that these plans are “… still evolving, and Google may end up waiting to announce the initiative with its smart TV partners in early 2022.”

Currently, Google TV integrates with more than 30 streaming apps and channels, including AMC, Amazon Prime Video, HBO Max, and the Google-owned YouTube TV channel. While Live TV has its own dedicated menu in Chromecast, Google has so far only given users the option to access subscription services. At smart TVs powered by Google TV, the expected live channels should be accessible through an antenna, in the same way that users of LG and Samsung products can access free streaming channels.

Adding free linear programming has proven to be an attractive alternative to basic cable packages in recent years, an alternative that smart TV makers and electronics companies have grabbed hold of. In addition to the linear TV options offered by LG and Samsung, Roku has also recently added more 200 free channels, and Vizio and Amazon are also integrating live TV on their platforms as well.

Google did not immediately respond to a request for comment.