Google launches "dynamic emails" for Gmail



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Emails have long been static and immutable. But with a new update of Gmail, Google is trying to change that.

On Tuesday, Google announced that from today, Desktop Gmail users would begin to see "dynamic emails" that are interactive and can stay up to date with the "information". the most recents".

In practice, this means that the email becomes a bit more interactive. You can respond to surveys from services like Doodle directly from email, without having to open a link to a separate website. Plus, when a service like Pinterest sends an email on trend topics, it can automatically refresh to stay up to date.

Google announced Doodle, Pinterest, Booking.com, etc., as launch partners, but did not specify how and if the users themselves could create dynamic emails.

It was mentioned that its own productivity products, such as Google Docs, would start working with the new default format. Instead of receiving an email each time a user is mentioned in a document, for example, Gmail now updates that thread and allows users to respond directly or resolve the comment directly from the message.

Read more: How to set up and personalize Google Alerts to stay informed about topics that interest you most

For the first time, Google announced that it was working on dynamic emails (also called Accelerated Mobile Pages or AMPs) at the beginning of last year. In its blog published on Tuesday, the company announced that the new format would begin to be rolled out on the Web today and that mobile support "will come soon". Gmail company accounts using the G Suite product may allow administrators to enable the feature in "the next few days".

AMP emails are also supported by other popular email services such as Yahoo Mail, Outlook.com and Mail.Ru. All AMP emails sent to a service that does not support the format will simply look like a traditional email.

This decision by Google is a recognition of the fact that e-mail communication must evolve as productivity and competing e-mail applications are on the rise. Slack, a leading email service that has replaced e-mail for many businesses and individuals, has 10 million daily active users and was deposited in IPO in February at a valuation of $ 7 billion.

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