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In a significant expansion, Google is bringing its Lens visual search tool to the desktop web through the Chrome browser.
You have long been able to right-click an image in Chrome to access the “Search for an image on Google” option. This uploads the photo in question to Google Image Search and displays your results in the standard google.com layout.
In the future, the context menu will show “Search for an image with Google Lens”. You are taken to a brand new website lens.google.com/search where the image in question appears on the left with the option of cropping and focusing, while the web results appear in a right column. Similar to the mobile interface, you first get a quick result that links to Wikipedia.
There is also a “Best Match” section and a “Similar Images” and “Related Content” grid with other search terms. Google also gives you the image for “Try again with Google Images”. During this time, you can make new requests with “Download” in the upper right corner.
This is a significant extension of Google Lens. It’s already available on the mobile web in Image Finder, but the integration with Desktop Chrome is much stronger. It comes after Google added Lens to Photos on the Web in April for OCR text capabilities. On Android, a long press on any image in Chrome gives you a similar “Search with Google Lens” option which is powered by the Google app.
Google Lens in Desktop Chrome is being rolled out with browser version 92. It comes as macOS Monterey and iOS 15 this fall with add image search.
Learn more about Google Lens:
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