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Google announced today that its material event in the fall was scheduled for October 15, in a month. If you are reading this site or even know what a Pixel phone is (I would consider you an Android enthusiast), then you will know that the Pixel 4 range has already completely fled and that on October 15th, the date has already passed, it's a safe bet that many more leaks will occur. And keep in mind, Google has provided the first authentic look on the Pixel 4 in June, we waited for this version exceptionally long time.
Google needs a new publishing strategy.
There are a few things to say to this, none of which are leaks are bad. If I had to say that the leaks are bad, I would be a hypocrite, because I perpetuate them for profit by sharing them and talking about them on this site. And honestly, I do not think leaks are really bad. I think it could be argued that they help create the hype of a particular product, unless it is as serious a problem as the Essential Phone camera. However, it was not a leak, it was a very bad decision on the part of someone who had just run the company.
This leakage situation similar to Google's occurred last year and, at least what we can say, it did not really affect the sales of Pixel 3. Google has released a phone with the The ugliest notch in the history of the notch, which probably affected sales more than leaks. The question is timing. If leaks occurred maybe one to two weeks before the official announcement, it would not be so difficult, but as these leaks occur one to two months before the announcement, it is difficult for these phones to not feel already completely old. as they enter our hands.
Since Google first released its Pixel 4 image in June, OnePlus has had time to saturate the market with the OnePlus 7 Pro and has already shattered its next OnePlus 7T series, Samsung has announced and launched the Galaxy Note 10 series and Apple has released its iPhone 11 range. I can not be the only person to see a problem here.
My theory is that Google would do better to change its publishing strategy, because Google does not seem able to curb leaks. By the time the phone arrives on the shelves, all other major smartphone manufacturers have announced and released their phones. for the year. This does not seem to be the kind of business where it pays to be last at the party. And although someone may say that Google publishes late to align with the Christmas shopping season, this reasoning does not really suit me because it does not look like other builders such as Samsung, OnePlus and Apple, who have trouble selling phones during the holidays.
In recent years, we have specifically told people that if they can wait, do not buy the new Pixel phones on their first outing, because we know that Google will hold a sale on them for Black Friday and Cyber Monday. . Last year, Google launched the Pixel 3 range to purchase on October 18, nine days after its announcement. By the end of November, the phones were already on sale up to $ 200 off. The fact is that anyone who bought the phone on the day of the release instead of waiting a month longer was fooled. If you want to organize a sale, be my guest, but with that moment, it makes no sense that someone buys a Pixel phone from the first day.
When would be better?
The first alternative would be Google I / O. Google controls the technical news scene for a solid week (even longer if we consider coverage leading to I / O) at its annual developer conference . This seems to be the ideal time to launch new high-end devices, as technicians are generally looking for new products. For example, Google announces new tricks and cameras from the Google Assistant, and then immediately sends them to new flagship phones, instead of launching it "later this year." Google must recover money from people who already have their attention. The disadvantage is that I / O is really a developer-driven event, with Google primarily sharing elements under development. The purpose of the event should be changed somewhat, for example, if the Day 1 Keynote was entirely dedicated to new devices, the Day 2 Keynote could be geared towards developers and future technologies.
Another option would be the simultaneous release of new versions of Android, in late August or early September. This year, Android 10 being officially launched on September 3, if Google was hosting a hardware event in late August, new devices could come with the new version of Android the following week. It would be a major event, with new computer hardware and new software on which people are rushing. As a fan of Android in general, it would be a very fun two-week period.
Subsequently, I would recommend launching the "A" series later in the year around the holidays. Having a new affordable option for people to spend their bonus checks seems to be a win-win scenario.
What is your catch? Should Google stick to its current schedule of one to two months of leaks, then announcement, followed by launch? Or should Google postpone its release in the middle of the year instead of waiting for all other OEMs to release their products first? It's a difficult decision, I know.
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