Google plans to update iOS apps with privacy labels soon

Earlier today, Fast company shared a post noting that Google has yet to update its iPhone and iPad apps to bring them into compliance with Apple’s new app store privacy label requirement. Fast company speculated that Google might try to delay the release of its privacy label data, but it turns out that it isn’t.

According to a report by TechCrunch, Google is not taking a stand against Apple’s privacy labels and in fact plans to add the privacy data to its catalog of iOS apps as early as this week or next.

Apple implemented app privacy information in iOS 14.3, after promising the functionality when iOS 14 was first announced. App privacy labels allow customers to determine what data an app collects from them. subject before choosing to install it.

Apple requires all apps to self-report privacy information in the “App Store,” and developers must identify all data collections and use cases. The labels are separated into categories including data used to track you, data related to you and data not related to you, indicating that it is anonymized.

There has been some negativity associated with app privacy as Facebook has been known to have a long tag due to the amount of data it collects, and it’s quite possible that Google has similar privacy tags.

As of December 8, all app updates submitted must include the privacy label information, and most Google apps designed for iOS devices have not seen any updates since December 7. . It’s unclear why Google delayed updating its iOS apps when it updated Android apps, but it could be due to the holiday season. Google is implementing a code freeze from late December to early January, which TechCrunch suggests that could be the reason for lack of iOS updates.