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After Mark Zuckerberg's F8 conference last week, Google had its turn at I / O to promise consumers that their data did not go beyond what they did not want. In short: they wanted to take a page from Apple.
For Google, a clear strategy during the event was essentially to emphasize the fact that it did not collect user data in certain circumstances. These circumstances seemed to be largely focused on when the data was not so useful for Google to start.
Google has received applause for the "privacy commitments" of its new Next Home Max, such as not uploading the 3D mesh of a user's face used to personalize the information, as if doing it in the cloud would have a meaning for society. Keeping the information on the terminal was still the exception to the rule at I / O this week, the cloud is still the place where Google retains all its intelligence.
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Are the expectations so low that Google expects all that we introduce into its services to remain forever? Although the company has introduced automatic disabling deletion features for information such as location data and web history, Google nevertheless writes the rules to allow you to manage your own data, specifying that you still allow data to stay on Google's servers 3 or 18. months, periods that still allow Google to retain the most relevant information in order to surface.
Confidentiality is a compromise product when you're online, but companies like Google often seem to say that business information is an unavoidable necessity for a bespoke experience.
If you look at an Apple product like News +, you can imagine that the only way for a service to understand what you like to read is to send that user information to the service owner and send them back these suggestions. Instead, Apple supports by sending users a package of articles and using device processing, the company can suggest your next article without the publishers or Apple knowing what you read on the network of sites.
Of course, Apple relies on a business model focused on selling non-advertising material. As a result, they are a little more understandable when faced with the avoidance of personal data collection in most circumstances.
The company made partial progress in repairing privacy breaches, but the biggest winner of the company's new privacy image was supposed to be Google.
My colleague Josh had a less cynical view of Google's promises, although we share the view that Facebook does not deserve much confidence in his new "privacy mission", here is his article that goes to against all the above:
Trends of the week
Here are some big news articles from big companies, with green links to all the sweet, sweet added contexts.
- Moon of Bezos
The CEO of Amazon is fascinated by the moon, but he does not plan to install his QG2, he wants his rocket company Blue Origin to surface on the surface of his new lunar lander unveiled. At a dedicated event, Bezos spoke about some of the company's plans to make the moon a future home for humanity. "It's time to go back to the moon. This time, stay, "said Bezos. - No five-star rating for opening Uber
After several weeks of headlines surrounding Lyft's disappointing debut, Uber had his turn Friday. The result was not too good, having opened at the bottom of the range, the company plunged into the first trading day, ending the day with a stock price of $ 41.50. The profitability of the company is difficult, but in order to reduce costs, some drivers of Uber showed during a demonstration that they already felt the backlash. - Elon's tweets cause him more problems
Elon's tweet about the caving diver, calling him "pedo", will be judged after all. You can view the legal documents with complete history here. - I have you now
This week, I wrote an article about a tiny Czech gaming studio that built the most popular virtual reality game on the market. It is lightsabers and EDM, as well as a CEO who mixes music and has a lot to say about the $ 20 million banking income and who chooses not to raise external funds .
AP Photo / Jeff Chiu
GAFA blunders
How did big tech companies fail this week? This clearly needs its own section, in order of gravity:
- Googlers want a little recognition from above:
[[[[Google employees ask Larry Page for strike and retaliation] - Protesters take off during Google's speech on privacy protection:
[[[[Protesters deploy a banner tow plane over Google I / O]
Extra Crunch
Our premium subscription service continues to produce excellent parts. A fascinating article was presented this week during which my colleague Eric spoke with some of Silicon Valley's most prolific investors about the evolution of the puck in terms of media investment. Here's an excerpt from Stephanie Zhan from Sequoia:
"At Sequoia, we see incredible potential for the world of gaming and entertainment. Among others, we are excited about: The next third virtual place where consumers hang out with friends. In the past, your local Starbucks or AIM would have been your favorite place to see and be seen. Today & # 39; hui …"
Here are some of our other best reads this week for premium subscribers.
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