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Google on Friday presented what it calls a “major visual overhaul” of the Google mobile search experience, which the search giant says will be available in the coming days. The theme of this update? Simplicity.
“We wanted to take a step back and simplify it a bit so people can find what they’re looking for faster and easier,” said Aileen Cheng, a Google designer who led the redesign. Cheng called the new design a “breath of fresh air”.
One of the first things Cheng wanted to do was simplify Google search and provide people with the information they were looking for. This meant presenting the search results as clearly and quickly as possible. Google did this by using bigger, bolder text, as well as using Google’s own font, which is already used in Android and Gmail. The results and section titles are also larger.
“It was also important to make consistency in when and how we use fonts in research, which also helps people analyze information more effectively,” Cheng explained.
The new Google search results are spreading across the board as well, as Google has shed the shadows. This makes it easier for you to spot the result you are looking for, providing visual space and leeway. Google also uses color to highlight what’s important. By displaying the results on a clean background, Google can use color to guide users to information.
Finally, the company said that users would notice that Google search is now “more bubbling and more dynamic.” That means rounded icons and images, which Cheng says is already a big part of Google’s DNA. Just look at the search bar or the magnifying glass.
“Rethinking the visual design for something like research is really complex,” Cheng said. “This is especially true given the evolution of Google search. We don’t just organize the information on the web, but all the information in the world. We started off by organizing web pages, but now there is so much diversity in the types of content and information that we need to help understand. “
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