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Google has been running a “community” of the Pixel’s “biggest fans” since at least 2019 – if not earlier. Earlier this week, Made by Google launched a new round of invitations to join the “Pixel Superfans”.
Update 10/8: Google sent out another round of invitations. It follows the company through mid-September, allowing Pixel owners to sign up to join the Superfans community through an open form. Today’s email was oddly received by more than a few people living outside of the US, which is actually a program requirement:
We are only available in the US at this time, so please confirm that this is your country
Either way, Google is clearly expanding the reach of the program ahead of the Pixel 6 and Pixel 6 Pro launch.
Update 8/30: About a month after the last wave, Google today sent out a new round of invitations to join Pixel Superfans. A recent event for this community involved a Google Meet video / Q&A presentation with the Pixel 5a product managers.
After completing the form, you must wait a few days for it to be approved. You will then have access to the Facebook group and you will be registered on the mailing list.
Original 7/31: According to an email we saw, the invitation to join Google’s Pixel Superfans community was sent through the usual [email protected] address used for marketing new products and quarterly features, as well that the message “welcome to your new Pixel [model]”Introduction with tips after setting up a phone.
The post touts “access to special Google events”. One recent event, according to social media posts from those in attendance, was a visit to the Chelsea Google Store a day before it opened. Meanwhile, the company hosted a “Pixel Special Event” in Mountain View the day after Made by Google 2019, where people had a hands-on opportunity and the chance to “meet the people behind”.
The ‘perks’ are also touted, with Superfans receiving deconstructed Pixel 4a, 4a 5G, and 5 prints last year as a holiday giveaway. Finally, the email cites question-and-answer sessions with product teams and the “opportunity to tell [Google] what matters most to you ”ie providing direct feedback.
This week’s email links to a form that, among other questions, asks you which Made by Google products you own. Along with Pixel phones and headphones, options include Nest smart displays and Home speakers, as well as Chromecast, Google / Nest Wifi, and Stadia.
The membership criteria are unclear and may be based on how many Pixel phones you own.
In terms of logistics, Pixel Superfans operates on Facebook groups. Such official fan communities are common, HTC Elevate being a historical example, while Qualcomm hosts a rather public “Snapdragon Insiders” program. This has led to a “Smartphone for Snapdragon Insiders” which is more or less an existing device with a few tweaks.
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