Google slashes Stadia’s revenue share in an attempt to attract developers



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Google is revising the reduction of Stadia games in an attempt to try to attract more developers. From October 1, Google will take 15% of sales up to $ 3 million through the end of 2023.

With the change, Google appears to be trying to make its cloud gaming platform a more attractive option for developers – a proposition that has likely become much more difficult since the company shut down its own in-house studios. Google also tried to come up with exclusive games to try to get developers on board (which it presumably paid large sums of money to acquire), but many of these games have since been released on other platforms.

The news comes as the revenue shares between developers and platform owners have come under scrutiny in recent times. Google’s switch to Stadia isn’t the first it has recently made for its stores: the company slashed its Play Store to 15% for a developer’s first $ 1 million in annual revenue in March. The move follows a similar move by Apple in November, which announced that developers who earn less than $ 1 million a year from the App Store would be eligible for a program in which Apple would get a 15% discount. of their income instead of the standard 30% fee. .

Tuesday’s news was announced at the Google for Games Developer Summit. As part of the event, Google announced Monday that Android 12 will let you play games while you download them.

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