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Google does not seem to have had a lot of fun trying to sell its range of Pixel phones to consumers in recent times, partly because of the excessive competition for high-end devices, at least according to the remarks made during from a phone conversation with Ruth Porat, chief financial officer of Google's parent company, Alphabet.
Por the Verge, Porat said that Pixel sales were down in the first quarter of 2019 compared with the previous year, citing more particularly "some of the recent pressures in the premium smartphone market". As 9to5Google has pointed out, Google "does not explode hardware results," but groups them into a "Other Revenue" section including the Play Store and the Cloud.This figure has climbed to 5 , $ 4 billion, compared with $ 4.3 billion the previous year.
According to 9to5Google, Porat and Google CEO Sundar Pichai were optimistic about the Google Home product line, with the Home Hub and Home Mini being touted as bestsellers. But in general, it seems that the last quarter was tough for Google's smartphone sector, probably because the Pixel 3 and Pixel 3 XL debuted at the end of 2018 at starting prices of 800 and 900 respectively. $ on an already crowded market of expensive Samsung options. and Apple. Per the Verge, an analyst noted that the hardware does not seem to have much impact on Google's overall revenue. He asked if Pixel was heading in the same dreaded direction as that of Microsoft's old Windows Phones.
It's a shame, because the Pixel 3 and his big cousin are very good phones with an outstanding software and photography capabilities. But there are other more encouraging signs: a recent report from Counterpoint Research revealed that Google had broken the number 3 of high-end smartphone manufacturers in the US in the fourth quarter of 2018, surpassing LG, stating that the Pixel line was progressing even though the premium segment suffered. In addition, pixels are becoming less expensive: Google currently sells units for $ 200 until May 6, and several other offers have sometimes been made via Verizon.
Of course, there are also the next Pixel 3a and 3a XL, mid-range and low-cost versions of the Pixel 3 line, which should be announced in the Google I / O 2019 speech on May 7th. These phones should be downgraded one of the main selling points of Pixel 3 – perhaps an opportunity for Google to succeed outside the ephemeral premium market.
[The Verge/9to5Google]
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