[ad_1]
The Google Store serves both as a place to learn more about Made by Google and a way to buy products directly. Made by Google is now announcing the acquisition of Fitbit with a prominent store link.
Shortly after the acquisition was announced this morning, all pages in the Google Store were updated with a dark teal banner. It only appears if you scroll to the top of the page.
Fitbit, welcome to the Google family. Explore fitbit.com
This is an important statement for anyone who visits the store. This link takes users to the main Fitbit product page which lists everything from smart watches and fitness trackers to smart scales. Accessories, such as additional bands and replacement chargers, as well as subscription services also appear here. Finally, Fitbit has an “gear” section for shopping for track jackets and other designer clothing.
Meanwhile, under the fullscreen banners on the Google Store homepage announcing the Pixel 5 / 4a 5G, Nest Audio, and Chromecast with Google TV, as well as the “all products” carousel, there’s another post welcome. This includes the flagship Fitbit Sense with a second link to “Explore”.
Besides Twitter and Facebook, the Store will be the most notable way for Google to tell the public that it now owns Fitbit.
It remains to be seen whether the Google Store will start selling Fitbit products, as the recently acquired company has been running a retail site for some time. Google may initially add and sell Fitbit products in the same way as third-party accessories. (Another question is whether the Fitbit help documentation and community will switch to Google support.) If so, that would mark the return of smartwatches to the site following LG Style and Sport.
The acquisition of Nest is a historic precedent. Nest.com for product discovery and purchase was shut down in June 2019 following the announcement a month earlier of the unified name “Google Nest”. Fitbit could take a similar long-term path to better align it under the Made by Google brand.
FTC: We use automatic income generating affiliate links. More.
Check out 9to5Google on YouTube for more news:
[ad_2]
Source link