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It seems that some test ads have appeared in Nike videos. By clicking on it, you access the Google Express Marketplace to finalize the purchase. According to the report, more and more retailers are joining Express, while earlier this year, Google began testing shoppable ads in image searches. It is said that the company relies on these characteristics to strengthen its purchases.
The parent company Alphabet announced this week that its physical products, such as Pixel phones and smart Home speakers, had been progressing from one year to the next, pointing out that there was a potential growth. At the same time, Amazon's advertising sector is growing, which could prompt Google to focus on other sources of revenue, as advertisements are an essential source of revenue.
Google takes a reduction share in products sold via Express, but its revenue is well below Amazon's retail revenue. Express reportedly reported just under a billion dollars in 2018, while Amazon's retail branch had generated about $ 141 billion in North America last year.
Google will host an event later this month called Google Marketing Live (which it has already revealed advertising products), while the I / O developer conference will take place next week. So we could have an official word on YouTube product announcements soon.
YouTube has already tried similar sales initiatives. Last year, creators were able to add links to their products under their videos. It was perhaps a precursor of this last movement. However, Google must be careful about e-commerce. EU antitrust authorities fined him $ 2.7 billion in 2017 for prioritizing his products in search results.
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