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Google's favorite pastime is apparently to create unsuccessful social media networks. It's been a few years since they introduced a new one. Their last name is Shoelace, and that's trying to be really social. This is clearly something that Google is struggling to do well, but of course the 3rd The 9th time is the charm, right?
Okay, so what is Shoelace? It is an application designed to put you in touch with other people who share your interests. If you like to go to the movies or go hiking, for example, Shoelace will try to find other people in your area who like it and will prepare you for local activities. He will organize the events for you and your friends, and help you try to make new friends. It looks good!
For now, the app is only available in New York and is by invitation only. For something that depends on local activities, I can perfectly understand the exclusivity period of the city as they develop the platform to work in other places with local events. But the only thing of guest? This looks like another misstep that will spoil the chances of service right off the bat.
When Facebook started working, it was only by invitation and reserved for students. At the time, that made sense, and it generated a lot of hype and enthusiasm for people who wanted to enter. But this inviting and walled garden system really only works if people are clamoring for social media entry and the fact that not all their friends will be participating in the service, I doubt that people will knock on the door to get into Shoelace .
And when he throws, he will launch with a little excitement. Some of us will be able to sign up and tinker with it for a few weeks, and then it will be Google+. Have you read this story before?
via: Android Central
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