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Ratings and reviews on the Google Play Store are a great way to show your satisfaction (or dissatisfaction) with apps. This can be a great way to thank a developer for a feature or even leave a real comment, especially if there are issues with the app. However, reviews don’t always necessarily tell you about everyone’s experience. Sometimes an app can work well in one country but not in another, or maybe a positive tablet experience is overlooked because most people use smartphones. For this reason, Google is starting to make reviews more personalized and indicative of the experience each user can expect. The last major change Google made to Play Store ratings came in May 2019, when the company changed app rating ratings to focus more on recent ratings.
The company announced the multi-quarter improvement program in a blog post, indicating that smartphone users will start seeing country-specific ratings registered from November 2021. In early 2022, users on factors Forms such as tablets, Chromebooks, and portable devices will then begin to see ratings specific to the device they are using. This means that users can get a better idea of what to expect in their specific use case. There are also developer changes in the Google Play Console that will help you understand your ratings and reviews, especially when it comes to form factors.
In order to make it easier to identify ‘opportunities across different device types and to track the impact of improved experiences’, Google is adding a new ‘Device type’ to the review page, so you can see if the people who rate your app use a phone, tablet, or Chromebook. You’ll even be able to see the average rating these users are giving you, so you can see whether or not you’re offering a potentially below-average experience on a particular device type.
Google is also adding more flexibility to your rating data on the Google Play Store, and you will be able to independently select a time period you want to plot on a graph. You can trace it from the last 28 days to the life of your app, and you can also choose how you want the data to be aggregated.
Google also allows CSV downloads of your average data and rating breakdown, making it easier for you to perform offline analysis. The company exemplifies the ability to download your entire history of daily note distributions and correlate it in a spreadsheet with customer service contacts to spot potential trends.
The company closed its announcement by saying that at least 10 weeks before any changes, developers will be notified if their app will change by more than 0.2 stars on any type of device in a key market. Google defines a “key market” as one that has more than 5% of visitors to your Google Play Store listing.
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