Google update site that explains how search works

Google is launching a redesigned repository that attempts to explain how its core business works.

On Monday, Google search agent Danny Sullivan noted that the company had redesigned a website it started in 2016. Now it has more information and easier navigation, including how systems Google rankings sort hundreds of billions of web pages, Sullivan said.

With sections such as ‘How Research Works’ and ‘Our Approach’, the company attempts to explain – in its own words – more details about the process by which it decides what appears where. There were 4,500 Google search adjustments in 2020 alone for search, Sullivan said in the blog post, calling them “improvements.”

The effort is under increasing legal pressure, as U.S. government officials filed their fourth antitrust lawsuit against Google in July. Most of these investigations, in particular by the Department of Justice, have focused on the company’s research activities. Regulators have claimed that Google’s search activity is a monopoly and criticized it for being a “black box” where only Google knows how results are displayed.

The Biden administration recently announced that it would appoint Jonathan Kanter, a known enemy of Google, to head its antitrust division. Biden also issued an executive order specifically ordering a crackdown on big tech and data collection and privacy practices.

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