[ad_1]
Google updates search rankings to add weight to the original reporting.
With this update, Google aims to bring out more clearly the original coverage compared to the other publication tracking coverage.
Google will also ensure that the original report appears longer in the search results.
"We usually post the most recent and most complete version of an article in the news results, but we have made changes to our products around the world to highlight the items we identify as reports. significant originals. Such items can remain in a highly visible position for longer. This visibility allows users to see the original report while looking at the newer items next door. "
In addition to being an official update to the rankings, recent changes to research quality guidelines focus on the original report.
This change was made to help publishers and researchers. Researchers are more likely to find the original story directly from the source and the publisher will benefit from increased visibility in the search results.
What is defined as the original report?
Google says that there is no absolute definition of what is referred to as an original report. To this end, there is also no standard for determining the originality of one article over another.
"It can mean different things for different newsrooms and publishers at different times. As a result, our efforts will constantly evolve as we work to understand the life cycle of an article. "
Admittedly, this may be more difficult to determine in some cases than in others. For example, if a world news event was covered by multiple media at the same time, then it might be difficult to know which media published the "original report".
If an outlet published an article that had become news and was covered by others, it would then be easier to determine which report should feature prominently in the search results.
These changes are in effect and time will tell how Google will handle these different types of coverage.
[ad_2]
Source link