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Ad sales are an important part of Google's business. And with the recent crackdown on online tracking and the greater protection of users for their data, Google is taking steps to ensure that its business, as well as publishers and advertisers, are not hurt. The company is proposing a new plan called Privacy Sandbox, a new system that will implement standards that allow advertisers to sell ads without compromising users' privacy.
According to the company, developers are discovering new methods of tracking users through techniques such as fingerprinting, which are more detrimental to the privacy of users than cookies. On the other hand, blocking cookies reduces funding for many publishers by jeopardizing the way they promote relevant content to users.
Thus, the new Google Privacy Sandbox plans aim to limit techniques such as fingerprints and give users more control over their privacy. The company announced that it has started sharing ideas for its Privacy Sandbox with other industry players. The company is looking for ways to continue to deliver relevant ads to users while ensuring that the data is as anonymous as possible and retaining more user data only on the device.
One of the things that Google is working on, for example, is a confidentiality budget. The company plans to group users into different groups. For example, it can group users interested in Pixel 3 and show them ads on the device without having information about each user. Publishers will then receive a "budget" for API calls, which they can continue to call to obtain user data until they have reached the budget, large enough to reduce a user to a group. In this way, browsers will no longer allow sites to obtain more data than necessary to place you in a group for the corresponding ads.
Google is just starting to use the Privacy Sandbox, but it seems like a very good choice if you care about privacy. It remains to be seen when and if the plans will actually go ahead and be implemented because the current features remain unchanged, so do not expect everything to be at the moment.
Tagged Google, Google AdSense, Google Chrome, Privacy
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