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Google's advertising revenue is slowing
Alphabet (GOOGL) still depends on Google's advertising revenue for the bulk of its revenue. Unfortunately for the search engine giant, its growth is slowing due to increased competition. The company generated $ 36.3 billion in revenue in the first quarter, up 16.7% over the same quarter last year. Shares of the company fell more than 7% the day after the announcement of first-quarter earnings, the worst session in several years.
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Google adds several new types of ads.
However, society is looking to make changes. He announced a series of new announcements to help increase his advertising revenue. Google has announced the launch of new types of ads for mobile.
Google searches on smartphones and other mobile devices will include "gallery" ads that will allow publishers to view many images. Gallery ads will be shown exclusively on mobile.
Users in certain locations will also see ads in the discovery feed. The discovery thread is Google's personalized news recommendation, which appears on its apps. This section will show ads for the first time.
The new ad format will make ads much more visible, which will likely attract publishers. Google expects a 25% increase in interactions, which could help drive down the company's advertising revenue.
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