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The company said Thursday it would no longer allow the ad to appear alongside “content that contradicts the well-established scientific consensus on the existence and causes of climate change.” Google (GOOG) will also ban advertisements that deny the reality of climate change.
The policy, which will come into effect next month, applies to any content on YouTube and other Google platforms that refers to “climate change as a hoax or scam”, as well as denies that “the greenhouse gas emissions or human activity contribute to climate change. “
“We have heard directly from a growing number of our advertising partners and publishers who have expressed concerns about ads running alongside or promoting inaccurate claims about climate change,” Google said in its announcement Thursday. “Advertisers just don’t want their ads to appear alongside this content. And publishers and creators don’t want ads promoting these claims to appear on their pages or videos.”
In recent years, big tech companies have faced increasing pressure to do more to fight climate change, including taking action against climate-related misinformation on their platforms. But as some of the big platforms have shown in the past, implementing a policy consistently after it’s announced tends to be the hardest part.
Facebook announced its own efforts to tackle climate misinformation last month, including a $ 1 million grant to support fact-checking of false climate claims.
Google also rolled out several products earlier this week to increase climate awareness, including a new setting in Google Maps that shows users the most eco-friendly route.
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