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Google has announced that it will no longer broadcast ads regarding "dangerous or unproven experimental medical techniques", as a result of what the company describes as "a rise of bad actors," who market untested procedures such as stem cell therapy, cell therapy and gene therapy. originally reported by The Washington Post.
As The Washington Post notes, untested stem cell therapies have led to severe blindness for some patients. And although the FDA was successful last June for the closing of only one clinic in Florida, the field is still unregulated and science has not been proven.
According to Google's announcement, the new policy will ban treatments without "established biomedical or scientific basis", as well as those requiring "formal clinical tests insufficient to warrant widespread clinical use". Although Google has not given details on What exactly does the spike of dangerous ads look like in more concrete and digital terms? The company claims that ads have "no place on our platforms".
While Google specifically calls for stem cell therapy and other forms of similar treatments, the new policy seems to apply to all untested treatments, not just to these specific areas. That said, the new policy places Google, once again, in the role of ultimate arbiter to its platforms, leaving in its own words what is or is not "unproven medical experimental "and which ads will be shown. moderate, a role that society has had to face in the past (especially with regard to YouTube).
Google will always allow ads to promote search, as well as clinical trials, as long as they adhere to the other rules set out in Google's health and drug advertising policy. The company also notes that it will continue to evaluate ongoing research and will continue to revise its policies as needed.
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