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Google's mission for The last 21 years has been organizing world information. On Tuesday, Sundar Pichai, CEO of the company, was present at the company's annual developer conference: We just want to help.
When it came to corporate messaging, it was a wise choice. After years of uninterrupted Big Tech scandals, the usual buzzwords have taken a sinister turn. In the real world, "disruptions" have resulted in unloading risks on others, "convenience" implies data collection, and "AI transformation power" resembles the gain of algorithms. But who could say no to a little help?
In fact, the new features and products announced by Google on the scene are consistent with the company's recent focus on the magic that results from the excellence of machine learning and the explosion of mountains of data. What was new is the way these offers were designed: you asked us to do it and we heard you, repeated the leaders on stage.
With Google's new transcription tool, users can watch and understand videos without listening to audio, whether they're on the subway or in a meeting – a scenario much more common than the specialized issues often described by technical managers . Google Assistant will offer you "the power of a Google data center in your pocket," said Scott Huffman, vice president of engineering, allowing you to send SMS to a friend, from search for your recent photos and find the one that suits you, all the way through. voice commands. With Google Lens, users can point a sign and have it read aloud or translate it into another language, then read it aloud. And thanks to voice commands, Google Duplex can now handle annoying multipage web transactions like renting a car.
The second part of Google's support theme was to help "everyone". There, Google has tried to anticipate and respond to many recent concerns regarding AI. Pichai talked about making AI more transparent to reduce bias, including a tool developed by Google to show why the AI makes particular decisions. Now imagine an AI system that is right and suitable for all skin colors, said Pichai, standing in front of a skin tone grid.
Google is not the only company to personalize its message to adapt to the prevailing mood. On Monday, Microsoft CEO Satya Nadella told WIRED that the once-island-based company was now focused on transparency. And at the F8 last month, Mark Zuckerberg tried to convince the crowd that he had switched to privacy. Google has also raised confidentiality several times; its solution seems to use machine learning on your device so that data never leaves your phone.
It seemed reassuring to see that Google is considering monetizing all these useful and privacy-friendly offers. The commercial incentive for Google has not really been discussed on the scene. But if you forgot, there was still the banner "Google Control Is Not Privacy", paid for by a group that was protesting the impact of the business on journalism and that was flying in the air .
Aparna Chennapragada, vice president of Google Lens & AR, said it was too early to determine whether the new useful services would use the same business model as the searches. "We are trying to solve the user problem first," Chennapragada told WIRED. "In many cases, monetization follows, especially when the intention of the user is sought."
For Google, this year's theme also accurately addressed another impending problem for Big Tech: people are less interested in new phones and novelty in general. Google hopes that if its products are useful enough, you will not be able to resist.
Tom Simonite contributed to the report.
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