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Google Research can now help you find your next frenzy. The company announced this morning a new feature that will make personalized recommendations on what to watch, including TV shows and movies, and tell you which services the content is available to.
This feature is an extension of Google's current efforts to direct users to informative content on TV shows and movies.
Already, a Google search of a TV show or a movie title will feature a "Knowledge Panel" box at the top of the search results, where you will be able to read the video. preview, consult notes and reviews, consult the cast and, as of spring 2017, find services that allow viewing or buying the show or movie.
The new recommendation feature will appear more for researchers who do not have a particular title, but instead type in queries such as "what to look for" or "good shows to watch," for example. From there, you can press a Start button in the "Best Choices for You" carousel to rate your favorite TV shows and movies to help Google better understand your tastes.
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You can also select the subscriptions you have access to further customize your recommendations. This includes subscription services such as Netflix, Hulu, HBO GO and HBO NOW, Prime Video, Showtime, Showtime Anytime, CBS All Access and Starz.
You can also indicate if you have a cable or satellite television subscription. And it will list the shows and movies available for rent, purchase or free streaming from online markets like iTunes, Prime Video, Google Play Movies and TV and Vudu, as well as network applications such as ABC, Freeform, Lifetime, CBS, Comedy Central, A & E and History. .
To begin, you will use a scanning mechanism similar to Tinder to evaluate the titles. The sweeps on the right indicate "like" and the blows on the left, an "aversion". You can "skip" titles that you do not know or do not have an opinion on.
After providing Google with basic information about your centers of interest, future research on topics to watch for will provide tailor-made recommendations.
The company told TechCrunch that this information is only used for recommendation purposes – it is not offered to advertisers. Rather, it's Google's broader goal of helping people find the information they need.
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The company notes that you can even clarify your requests by asking for things like "80s horror movies" or "adventure documentaries about rock climbing". (This will also help you when you do not remember the title of a movie, but know what it's about.)
Google's search results will return a list of suggestions, and when you choose one you want to watch, the service will show you, as before, where it is available.
The company already has a strong consumer interest in film and television through its popular research data. Now, the goal is to understand what individual users can also watch.
The new recommendations feature is live now on mobile for US users.
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