Google's new mission, which is to help you get things done, has a big compromise

Listening to Google Execs on stage at its developer's annual conference this week, the following message was very clear: "Helpful, helpful, helpful, Google wants to be more helpful."

Google President Sundar Pichai implemented the mantra Tuesday during his opening address. Google went from "a company that helps you find answers to a company that helps you get things done," he said.

And it makes sense. After years of gathering and organizing tons of supernatural data, coupled with its more recent interest in artificial intelligence (AI), Google is now in a prime position to offer products focused on the world. action and simplify life.

The problem – as we should know now – is that a product can not be as useful as the information you share with it.

Take the next-generation Google Assistant that appealed to conference enthusiasts with its speed of application navigation and task completion. Beyond reducing the size of its learning models, the new super power of assistance comes from the fact that users do not have to use common trigger words, such as "hey." , "But allow them just to say what they want, like" open calendar "or" mom text. "

The previous trigger words are made possible by a function called "Constant Conversations" that allows you to activate the microphone for up to eight seconds after the first command. This means that Google Assistant can evolve at a higher speed, if you wish, listening only lasts a little longer.

Read more: The most important ads made by Google at its biggest conference of the year

And then, there's Face Match, a new facial recognition feature that collects custom information – such as daily tasks or time-of-travel estimation – on the company's new smart screen, the Nest Hub Max. However, to make this information appear useful, Google must establish and store a face template for each user.

Google

For Business Assistant, a Google spokesperson told Business Insider: "We do a very small portion of audio transcription to improve speech recognition systems and apply a wide range of techniques to protect the privacy of users." And for Face Match, the company claims that face profiles are created and stored locally on the device, which mitigates the privacy issues associated with sending such information to the company's servers.

However, if data privacy is of concern to users, they will likely forego these features and, in return, the products will not be as useful.

Google is proud to offer these privacy options to users, without removing those who have less trust in the business.

But coming out of I / O, it is clear that the tech giant wants to convert even the skeptics. First, by creating the most compelling product line to date. And over time, gaining their trust.