Google's new rules aim to strengthen original reports in search results – Axios



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Details: Google has deployed 2 updates in the last few months.

  1. The company has adjusted its algorithms to ensure that original reports stay at the top of the search results for a long time.
  2. It has updated the guidelines used by users to rate search ratings to help them identify the original reports.

"In one section, the guidelines encourage evaluators to use the highest scoring to provide information that would otherwise be unknown if the article did not report it, and we ask them to check if a news organization already has High quality original reports We ask the evaluators to hide from the article, its origin, author, etc. "

– Richard Gingras, vice president of Google responsible for information

The big picture: The news aggregation has become an important part of the online news industry, thanks in part to the way publishers have been rewarded with search algorithms and social media for providing dynamic content, quickly.

Be smart: There has been increasing pressure on Google and other high-tech companies to improve the quality of information and information before the 2020 elections.

  • Facebook, for example, says it is investing millions of dollars to pay publishers to provide content for a new "news tab."

Yes, but: The changes made by Google have long been sought by news publishers, and the platform has been working on this issue for a long time. But, according to Gingras, business technology has improved so much over the last decade that adjustments are now easier to make.

The bottom line: At a time when fabricated information has become a universal and bipartisan concern, lawmakers, interest groups, and market forces are striving to give content companies an edge over the technology companies that distribute the content that they create.

Go further: The power pendulum goes to press companies

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