Last week, Arizona Governor Doug Ducey found an excellent opportunity to shake his base.
The Republican state leader and ally of President Donald Trump mocked Nike for bending "to the current assault of politically correct and historical revisionism" for his decision to remember patriotic sneakers sporting a flag of the colonial era that has recently been co-opted by the white supremacist. groups like the Ku Klux Klan.
The recall would have been made under the pressure of Trump's spokesman and classic target, Colin Kaepernick.
Two days later, Ducey was spotted at a barbecue with Nikes on July 4th.
On Thursday, he welcomed the company with open arms after the state's trade authority confirmed that Nike would build the Goodyear factory.
So, about this outrage
The decision to wear Nikes on July 4th was perhaps not a decision, but rather the habit of wearing a pair of comfortable and casual shoes to attend an outdoor party.
This would be a reasonable but not entirely plausible explanation for the antithetical choice of clothing.
Colin Kaepernick through his career
Las Vegas – Oct. 02: Nevada Reno Wolf Pack's Colin Kaepernick # 10 quarterback celebrates with the fans after defeating the UNLV 44-26 rebels at Sam Boyd Stadium on October 2, 2010 in Las Vegas, Nevada. (Photo by Ethan Miller / Getty Images)
December 30, 2008: Nevada Wolf Pack quarterback Colin Kaepernick (age 10) in the Roady Humanitarian Bowl held at Bronco Stadium in Boise, ID. (Photo by Steve Conner / SMI Icon / Icon Sport Media via Getty Images)
SAN FRANCISCO, CA – CIRCA 2011: In this presentation image provided by the NFL, Colin Kaepernick of the San Francisco 49ers poses for his portrait of the NFL circa 2011 in San Francisco, California. (Photo by NFL via Getty Images)
MOBILE, AL – JANUARY 29: Colin Kaepernick, No. 10, No.10 of the North team, out of pocket to face the South team in the fourth quarter of the Senior Bowl Under Armor, the January 29, 2011, at Ladd-Pebbles Stadium in Mobile. , Alabama. (Photo by Sean Gardner / Getty Images for Under Armor)
NEW ORLEANS, LA – AUGUST 12: Colin Kaepernick, No. 7 in the San Francisco 49ers, defends his team against the New Orleans Saints in their pre-season game at the Louisiana Superdome on August 12, 2011 in New Orleans, in Louisiana. (Photo by Sean Gardner / Getty Images)
SAN DIEGO, CA – SEPTEMBER 1: Quarterback Colin Kaepernick, No. 7 San Francisco 49ers, throws the ball out of the pocket against the San Diego Chargers in their pre-season NFL game on September 1, 2011 at Qualcomm Stadium from San DIego, California. (Photo by Donald Miralle / Getty Images)
SAN FRANCISCO, CA – OCTOBER 18: Quarterback Colin Kaepernick # 7 of the San Francisco 49ers throws before a game against the Seattle Seahawks on October 18, 2012 at Candlestick Park in San Francisco, California. The 49ers won 13-6. (Photo by Brian Bahr / Getty Images)
SAN FRANCISCO, Calif. – DECEMBER 09: Colin Kaepernick, No. 7 of the San Francisco 49ers, runs in the field between two games during their Miami Dolphins game at Candlestick Park on December 9, 2012 in San Francisco, California . (Photo by Ezra Shaw / Getty Images)
SAN FRANCISCO, CA – JANUARY 12: Quarterback Colin Kaepernick celebrates the seventh San Francisco 49ers after being hit in a first-quarter touchdown against Green Bay Packers in the NFC playoff game at Candlestick Park January 12, 2013 in San Francisco, California. (Photo of Harry How / Getty Images)
ATLANTA, GA – JANUARY 20: Quarterback Colin Kaepernick, No. 7 of the San Francisco 49ers, hugs a teammate while they celebrate in the locker room after the 49ers have defeated the Atlanta Falcons 28-24 at the NFC championship game at the Georgia Dome on January 20, 2013 in Atlanta, Georgia. (Photo by Kevin C. Cox / Getty Images)
Quarterback Colin Kaepernick of the San Francisco 49ers answers questions about his tattoos at the Super Bowl Media Day on Tuesday, January 29, 2013 in New Orleans, Louisiana. (George Bridges / MCT via Getty Images)
NEW ORLEANS, LA – FEBRUARY 03: Colin Kaepernick, No. 7 San Francisco 49ers, is preparing for the Baltimore Ravens at the Super Bowl XLVII at the Mercedes-Benz Superdome on February 3, 2013 in New Orleans, Louisiana . (Photo by Christian Petersen / Getty Images)
SANTA MONICA, CA – FEBRUARY 09: Professional football player / presenter Colin Kaepernick attends the third annual Cartoon Network Hall of Game Awards at Barker Hangar on February 9, 2013 in Santa Monica, California. 23270_002_SK_0224.JPG (picture by Stefanie Keenan / WireImage)
SAN FRANCISCO, CA – AUGUST 08: Colin Kaepernick, No. 7 of the San Francisco 49ers, is on the field for his NFL pre-season matchup against the Denver Broncos at Candlestick Park on August 8, 2013 in San Francisco, California. (Photo by Ezra Shaw / Getty Images)
SAN FRANCISCO, CA – AUGUST 25: Colin Kaepernick, No. 7 of the San Francisco 49ers, moves away from Fred Evans' # 90 race of the Minnesota Vikings in the first quarter at Candlestick Park on August 25, 2013 in San Francisco Francisco, California. (Photo by Thearon W. Henderson / Getty Images)
ST. LOUIS, MO – SEPTEMBER 26: Colin Kaepernick, No. 7 of the San Francisco 49ers, warms up for a game against the St. Louis Rams at Edward Jones Dome on September 26, 2013 in St. Louis, Missouri . (Photo by Michael Thomas / Getty Images)
NASHVILLE, TN – OCTOBER 20: Colin Kaepernick, No. 7 in the San Francisco 49ers, throws the ball in the first half against the Tennessee Titans at LP Field on October 20, 2013 in Nashville, Tennessee. (Photo by Wesley Hitt / Getty Images)
NASHVILLE, TN – OCTOBER 20: Quarterback Colin Kaepernick, No. 7 of the San Francisco 49ers, reacts in an NFL game against the Tennessee Titans at LP Field on October 20, 2013 in Nashville, Tennessee. (Photo by Ronald C. Modra / Sports Images / Getty Images)
Seattle, Wash. – Jan. 19: Quarterback Colin Kaepernick, No. 7 of the San Francisco 49ers, leaves the field after losing 23-17 to the Seattle Seahawks at the 2014 NFC Championship at CenturyLink Field on January 19, 2014 in Seattle. Washington. (Photo by Christian Petersen / Getty Images)
SANTA CLARA, CA – NOVEMBER 02: Colin Kaepernick, No. 7 of the San Francisco 49ers, stares at the St. Louis Rams in the third quarter at Levi's Stadium on November 2, 2014 in Santa Clara, CA. . (Photo by Thearon W. Henderson / Getty Images)
DENVER, CO – AUGUST 29: San Francisco 49ers Colin Kaepernick's quarterback quarterback warms up before facing the Denver Broncos during preseason at Sports Authority Field at Mile High on August 29, 2015 in Denver, Colorado . (Photo by Doug Pensinger / Getty Images)
September 20, 2015: Colin Kaepernick, quarterback for the San Francisco 49ers (7)  in action during a match between the San Francisco 49ers and the Pittsburgh Steelers at Heinz Field in Pittsburgh, PA. (Photo by Robin Alam / Sportswire / Corbis Icon via Getty Images)
SANTA CLARA, CA – OCTOBER 18: Colin Kaepernick quarterback # 7 of the San Francisco 49ers warms up before playing the Baltimore Ravens during their NFL game at Levi's Stadium on October 18, 2015 in Santa Clara, California. California. (Photo by Ezra Shaw / Getty Images)
MIAMI GARDENS, FL – NOVEMBER 27: Colin Kaepernick, No. 7 San Francisco 49ers, pulls the field team before the Miami Dolphins game at Hard Rock Stadium on November 27, 2016 in Miami Gardens, California. Florida. The Dolphins defeated the 49ers 31-24. (Photo by Michael Zagaris / San Francisco 49ers / Getty Images)
LOS ANGELES, CA – DECEMBER 24: Colin Kaepernick # 7 of the San Francisco 49ers warms up before the game against the Los Angeles Rams at the Los Angeles Memorial Coliseum on December 24, 2016 in Los Angeles, California. (Photo of Harry How / Getty Images)
Santa Clara, California – Jan. 1: Eric Reid (# 35), Colin Kaepernick (# 7) and Eli Harold (# 58) of the San Francisco 49ers kneel, during the national anthem, before the Seattle Seahawks match at Levi Stadium on January 1, 2017 in Santa Clara, California. The Seahawks defeated the 49ers 25-23. (Photo by Michael Zagaris / San Francisco 49ers / Getty Images)
Was Ducey really angry?
But this tweet Thursday. There is no way around this. Ducey's message was a conscious, clear and active decision to welcome the society he had so violently attacked just a few days ago.
This was done without any context or mention of his previous contempt.
It works wonders.
Ducey may not have been angry with Nike for a start.