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“We promised our loyal fans that we would work hard to get Grape-Nuts back to store shelves as quickly as possible, and we are now committing to an earlier than expected return date,” said Kristin DeRock, The Brand by Grape-Nuts. director, who added that the company had stepped up grain production.
“We were limited in capacity at the end of the year,” said Steve Cahillane, CEO of Kellogg, during the company’s quarterly earnings call. “No one predicted, of course, what kind of year the grain would have.”
From 2015 to 2019, the U.S. ready-to-eat cereal market fell between 1% and 2% each year, according to data from Euromonitor International. In contrast, from 2019 to 2020, the market grew by almost 20% to reach around $ 10.6 billion.
Grape-Nuts has been around since 1897, when it was developed by founder CW Post himself, according to the Grape-Nuts website. It is made from wheat and barley (but not from grapes or nuts). Post also makes bunches of honey oats, pebbles, and raisin bran, among other grains.
– Danielle Wiener-Bronner of CNN Business contributed to this report.
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