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Increasing their functionality and capabilities, increasing sales, increasing user dependence, are just a few examples of the formats that typically accompany reports for the mobile phone industry. Recently, the growth rates of the smartphone industry have followed another index, this one their price.
The first to break the dam 1000 euros it was Apple with the iPhone X last September. The event did not impress the public and the critics if one thinks that the first reports for the new iPhone were centered almost exclusively on its high price. Because of this high price, many have even argued that the phone would not make high sales. When in the summer of next year the CEO from the company, Tim To cook he said that every week that he pbades sells more iPhone X he denied them.
The strong sales of the iPhone X have shown that consumers are willing to pay more for a mobile phone than for a laptop and that other manufacturers have followed the example of Colonel Colonel, transforming the Exception in good standing. Moreover, spending a thousand euros on a mobile phone does not seem unreasonable since the iPhone X and the Samsung Galaxy S9 have followed the XS XS and iPhone XS Max, the Samsung Galaxy Note 9 Huawei Mate 20 Pro.
Prices on smartphones are rising rapidly. In the space of two years, the Samsung Galaxy S9 grew by 15.1% compared to the Galaxy S7 in 2016, while it was 33% in the Huawei P series compared to 2016, while there was not even a "Pro" model. Of course, the biggest price increase was observed at OnePlus, whose price increased by 42.6% in Great Britain compared to two years ago.
And it's not just flags that cost a fortune. Even in the middle, sometimes and in the lower clbad of smart mobile phones, revaluations are observed. In the first case – on which more and more manufacturers are concentrating – the advertised models reach up to 500 euros, whereas they formerly touched the 400 while they were leaving from around 300 euros and not 200 to 250 as in the past. Honor, for example, has announced the Honor 8X, which will cost 299 euros in Greece. The HuaweiMate 20 Lite and Samsung Galaxy A7 (369 euros) go a bit higher, while the price of Nokia 7.1 will be 399 euros.
On the same wavelength, there is a low category with manufacturers displaying fewer and fewer phones at a cost of up to 100 euros, although this category also represents the largest market share. It should be noted that, in the case of Greece, sales of smartphones are largely for devices below 200 euros, with a rate of around 65% – perhaps slightly higher than major markets in Western Europe. . As a result, the percentage of smartphones sold at a price above € 600 is around 10% in our country, while levels of travel abroad are higher.
Logically following this upward trend in prices, the average selling price of smartphones is also on the rise. Already, according to Q4 2017 data, the prices of "smart" mobile phones have increased by an average of 10%. In particular, the average selling price was EUR 360, which resulted in the fastest quarterly growth rate.
Why prices go up
The upward trend in appliance prices certainly highlights the important role they play in our lives. From simple communication devices, they have been converted into Multi-speed with whom we work, communicate, photograph or even have fun playing various games. And as features improve, more important role that they play in our lives. "Consumers know that they will pay for a cell phone, which is without a doubt one of the most important devices of their lives," he said. Ben Wood, his chief badyst CCS Insight.
Beyond the need created by smartphones, prices are also rising for other reasons. The desire of consumers to have more sophisticated technical features, such as better cameras, better battery life, more storage space, certainly increases the cost.
The demand for larger storage space in recent years has pushed suppliers to invest: they are building factories to meet the demand of a growing number of manufacturers. That in itself raises prices. Sophisticated cameras that use artificial intelligence and whose lenses are very sophisticated cost as much, and so on.
In addition, companies still have to bear a heavy financial burden, which adds zeros to the final price, that of research centers. R & N funds for manufacturers are much higher than in the past, trying to meet the need for new materials and features on smartphones. Just think that the technical characteristics of a mobile phone can be better than those of a laptop and they must even fit in a much smaller housing. All this requires research.
In all of this, you have to rely on something else. Unlike many mobile phone manufacturers, component manufacturers are few in number, so lack of competition does not drive down prices.
Finally, there is another trend in the market that could push prices upward. In recent years, it has been observed that consumers do not change their mobile phone as often as they keep it for about three years. Thus, if manufacturers increase the prices of each phone sold, they can partially offset the revenue losses caused by this trend.
Source: insider.gr
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