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"The Favorite", Giorgos Lanthimos' new film, comes out of the US box office and records a record without letting pop-star Taylor Swift, who saw the film and projected it to staff, Instagram. And with millions of followers, the Greek director could not have better and more direct advertising at the time of social media.
According to Variety, "The Favorite" now holds the average record for 2018 and has recorded the best average of the last two years in India.
The film was only opened in 4 theaters, in New York and Los Angeles, but after a warm and unexpected reception, it is projected at an additional 30 points next weekend, on December 1, 2018.
Oscars Oscar winner Olivia Colman won $ 420,000, or $ 105,000 per piece on average, which means that he made the new album after La La Land he had already achieved a two-year average of $ 176,000. The coincidence that "La La Land" played and won the female role of Oscar I for his performance, Emma Stone, who starred in "The Favorite", did not go unnoticed at the movies.
"These recipes exceed our expectations," said Frank Rodriguez, head of distribution at Fox Searchlight.
And continuing: "The competition is strong in the market, but it shows that there is also room for other films." That's what made the Greek director's film one of the biggest openings in Fox Searchlight's history. Parallel to its American premiere, the phenomenon "Taylor Swift" also played.
The famous singer, who with a message managed to mobilize huge mbades for the mid-term US elections, made an unexpected decision. Although she did not use her 113 million fans for Instagram in motion pictures, she also screened videos of the film and asked her fans to rush and see the movie "Amazing The favorite ".
And one way or another, George Lanthimos was made with his sword, in favor of Taylor Swift!
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