And Italy in the dance of the contenders for the production of Harley Davidson in Europe?

In many cases, when decisions are based on unilateral feasibility, their reception is based solely on thirst, not on rational thought, and on the conclusive consideration of all considerations of reasoning. Then these effects have a double look and almost never achieve the desired results. Thus, the study of US President Donald Trumb to apply his protectionist policy and impose taxes not only contributes to the rise of US companies by their international competitors,

This was the case of the legendary engineer Harley Davidson, who recently announced that he was thinking about the trade war that erupted with the EU because of fears in Europe, to transfer some of its production, destined for Europe and elsewhere, at Epirus. It is the company that produces perhaps the most famous machine in the world: an integral part of pop culture through the cinema ("Marlon Brando, James Dean, Dennis Hopper" in "Xygnomostos Kavalaris" ), and literature through hip-hop and hippies) and "Charleads" known as "Hell's Angels" – despite their Nazi moments and the notorious detours in the Rolling Stone concert. It is the machine that its sound is probably the most recognizable sound on the planet and perhaps the only noise tolerable but also remarkable if not profitable

Moreover, Harley Davidson not only contributes to the spread of the American culture in the world, but it also greatly contributes to the profits of the US economy. With a turnover of $ 6 billion a year worldwide and a capitalization of $ 7.4 billion in Wolverhampton, the company is considered one of the pillars of the automotive industry US. And the most important? The company's headquarters is still packed abbey, say, from 1903 to Milwaukee, the area where the once flourishing auto industry was headed, and has now been transformed into what is known as the Rust belt, the One of the most deindustrialized and with large areas jobless. Given that 90% of the business comes from its own production, the possibility of migrating, though partially, to another continent will produce effects opposite to those expected by Trump: an increase in domestic production, employment and profits consumption of products (local). Now, @realDonaldTrump is trying to persuade Harley Davidson to reconsider his decision

But the company has already announced that she is seriously considering this possibility. As every year he sees about 40,000 new customers in Europe, the increase in tariffs from 6 to 31% increases the average cost of production of his machines from 1,880 euros, according to what the company has submitted to the Securities and Exchange Commission (SEC). A fact that will prohibit the purchase of its machines (today the major duty-free models cost more than 20,000 euros). In addition, he estimates that the economic impact will be only between 25 and 38 million euros in 2018, and if the planned European tariffs are taken into account, the cost to the company will increase. business will increase to $ 85 million. Therefore, moving to countries such as Slovakia and the Czech Republic is now not only necessary but also attractive. In addition, the same company already has production points in Asia, so that the creation of some in Europe would not be considered incompatible with its strategy.

But it's not just the traditional country of producing "cheap" production in a supposed Harley Davidson trolley. And neighboring Italy, a country with a long tradition of motorization and legendary machine production, claims to be the new legendary machine production center. Not only it has the know-how, ready-made factories and qualified personnel

It's mainly this traditionally, since the 1970s, the Italian industry has worked with Harley. Then the American company entered into a strategic partnership with the Aermacchi engine department to build mid-range sports cars. He then bought part of the share capital of the Italian company.

The second collaboration dates back to 2008 when Harley bought a legend from the Italian engine manufacturing industry, MV Augusta, with legendary models, the great rider Jacomo Agostini won a number of world titles, writes the history of motor sport

Since the company is asked to implement its major projects, to launch a hundred new models with a new flagship flagship it is also imperative that it finds itself as a strategic partner at the global level. Trabble's protection policy, however, "slows down" its development plans. And at the same time, others are rubbing their hands, waiting for American companies who realize that their large customer base is not just in the United States. The cynical capitalist, as he likes to be egocentric, ignored the primacy of the capitalist market: the profit does not recognize the homeland nor does it have any feelings (and patriotic)

Sources: Il Sole 24 Ore, El Publico [19659009] (function (d, s, id) {
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