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The European Commission's decision to impose a hefty fine on Google for violating competition rules offers an opportunity to boost competition for software companies such as Microsoft Corp, Amazon.com and Samsung Electronics Co ., which remain however
The European Union found that Alphabet Inc. had illegally strengthened its advantageous position in mobile telephony since 2011, forcing Android device manufacturers to pre-launch the market, according to industry badysts and executives. Google Search and the Chrome browser with the Google Play app store by only paying for Google search and excluding them from the use of modified Android formats
The decision is to open the door to Samsung, Lenovo Corp. and other mobile manufacturers who are committed to selling packaged devices with Google applications to be able to use Microsoft and Amazon software as an alternative without losing their appeal for the consumer, according to his ads European Commission Smartphone manufacturers could also require other software makers to have their own browsers or search engines alternately on Android smartphones, according to Jan Fog, vice president of OpenSignal badytics, Help wireless service providers to locate their networks
Mobile Phones with Bing Alexa Search Engines from Amazon or Mic rosoft should be able to preinstall the popular Google apps. such as Google Maps and YouTube, according to sources from the European Union
Microsoft, Amazon, Samsung and Lenovo declined to comment
In any case, users will be able to replace the previous options installed with Google Apps Google or Google Chrome, but at least some will retain alternative applications from other companies, according to the EU.
Smartphone manufacturers, however, are reluctant to promote other alternative applications, according to an anonymous Android developer. Small software companies do not have the market penetration to influence Google, insists
Google, for its part, can continue to pay manufacturers to remain the sole supplier, an activity whose core business is its revenues, on a mobile-to-mobile basis. The European Union has not set limits on Google's ability to bid on search engines such as DuckDuckGo.
"Google will continue to dominate the industry," said Robert Marcus, a former member of Microsoft's strategic industry.
The decision will give smartphone makers the opportunity to build Fire OS mobiles, a version of Android available on Amazon, reported in the EU decision.
Google has allowed third parties According to the European Commission, the construction of such Android forks, as they are called in the industry, has limited their adoption by licensing restrictions.
However, there remains the question that the European Union has not determined that Google must provide the applications. on smartphones with forks, which means that phones such as Fire OS will continue to lack services such as Google Maps, warn badysts.
The omission leaves the industry with a conclusion, but it does not provide prediction According to Kumar Shah, director of investments at Tsansit Capital and former head of the Indian manufacturer of Micromax, the ranges will be put in parity .
On the contrary, the EU announced that Google could maintain "fair and objective" constraints on devices
It is likely that smartphone manufacturers that use ranges are not welcome to suppliers of wireless Internet services that focus on 5G networks and do not want "manufacturers to use"
Google must stop illegal practices within 90 days to avoid fines or may request a delay while its call is in waiting
Google has not clarified with how to adapt its practices if it loses its appeal, or if it will make changes only within the European Union or on the scale world
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