OLED technology: perfect black. Impressive contrast



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Technology OLED LG TVs has revolutionized home entertainment since 2013, when OLED TVs first appeared on the global market. Offering outstanding levels of black and extraordinary colors, OLED technology has been recognized as the industry's leading TV technology.

O Rob Legato, Visual Effects Supervisor (VFX) on Movies The Jungle, Hugo and Titanic reported on OLED TVs:

"Absolute black is not only a world … it opens a door to this world …"

while the Tim Miller, director of Deadpool, said:

"It's the ultimate black, the unlimited contrast makes everything out of the screen, it's amazing"

Also, the Harmonic, NASA's official partner for NASA TV's UHD channel, said

"LG's OLED TVs, capable of delivering deep black, show the recently announced UHD channel at NASA TV, in the best possible way, to bring consumers even closer to the true space experience"

Only OLED technology with self-illuminated pixels can offer a difference: it guarantees absolute black with more than 8 million pixels of light, which allows to control their brightness individually. It enriches all the colors and reveals all the hidden details. Top OLED technology uses an organic light-emitting diode (OLED). The organic elements of the OLED TV light up when powered and unlike LEDs, OLEDs are extremely thin, flexible and surprisingly small. Thus, the television screen is captured by millions of individual pixels that turn on and off completely independently. This helps to create incredible picture quality and the best viewer experience possible.

With him a9 smart processor integrated on all LG OLED TVs (With the exception of the B8 series), every image is sharp with extraordinary detail, vivid colors and deeper depth than other TVs. LG has created the α9 image processor exclusively for OLEDs, bringing together many years of experience to support the improvement of image quality as well as high images and video frequency (HFR). Thus, the a9 processor provides sharp images that look absolutely natural by removing any errors. In the case of detailed close-ups, as in a high-definition documentary, it is possible to present a vivid image of extraordinary depth and natural detail clearly showing the objects. Responding to most HDR standards, LG's OLED TV HDR Cinema is a true reflection of the filmmaker's vision. The user can enjoy a truly cinematic experience at home with Technicolor's Dolby Vision ™ and Advanced HDR, as well as the HDR10 Pro and HLG Pro.

In addition, LG's OLED TVs bring movie sound to your home. The Dolby Atmos Realistically takes the movement of each object and delivers 360º surround sound. Combined with Dolby Vision ™, it offers a complete cinematic experience, as it transports the viewer into a "moving" surround sound environment that surrounds it with breathtaking realism.

Thanks to OLED technology, it is possible to reduce the thickness and weight of TVs, creating an extremely fine and elegant frame. The OLED TVs integrate perfectly with the room and add a modern touch to any decor.

The unparalleled image quality of OLEDs has received numerous awards. SIGNATURE OLED TV W8 and G8 as well as OLED TV E8 were awarded with the CES 2018 Innovation Awards, while SIGNATURE OLED G8 and OLED E8 were awarded the iF Design Award 2018. Finally, there is no mention of the E8 OLED TV E8 has been awarded the EISA ELEA PREMIUM OLED TV Awards 2018-2019).

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