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It seems that Samsung's new strategy in India is doing well. As we said last year, the goal was to lower prices while incorporating the initial category of midrange A-series. A and M together in the country have twelve global models – another idea was to catch Xiaomi / Redmi in the models.
The Galaxy M series is sold only online at very low prices. Samsung has sold more than 2 million units in this series, including the M10, M20 and M30 models. The company is preparing to launch the M40 in India on June 11th. This will be the brand's first smartphone with a hole in the screen in the original category!
Mr. Warsi, vice president and head of the Indian division, revealed that Samsung's online business had doubled compared to last year. The company accounts for 25% of online sales in the country, in a market with total sales of $ 4.5 billion. The efforts of South Koreans aim to pbad Xiaomi to the online markets where he is the first to sell.
The Galaxy A series is also going well in the country. Galaxy A sales reached 5 million units in 70 days, for a business turnover of $ 1 billion.
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