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Samsung started recruiting staff to develop its own GPU, its efforts being made more intense as the leader of this effort is the veteran Dog. Ping Lu, who had worked with Nvidia and the nForce chipset.
Dog-Ping Lu had not only worked with Nvidia but also MediaTek to develop its own GPU and be released from ARM and Imagination, with the project being canceled even though it had reached its completion. He is now the leader of the Samsung SGPU project to develop his own GPU which, according to what sounds, will work well.
Research on the new GPU concerns the design of VLIW capable of processing large amounts of data, which is important and essential for the processing and rendering of graphics, and will find a "fertile ground" in applications on artificial intelligence. Dog-Ping Lu also owns several patented patents learning GPU technology and machine learning and vice president of NovuMind, which develops low power AI chips.
It seems that Samsung is very serious about the GPU sector does not only want to improve its smartphones with more powerful GPUs than the previous ones, but also strengthen its GPU position on machine learning and applications AR / IA demanding that should grow rapidly in the future.
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