Greta Gerwig and Noah Baumbach will write the film BARBIE by Margot Robbie

The road was long and bumpy for the Barbie movie, which has been stuck in development at Sony for years, with names like Amy Schumer and Anne Hathaway attached to the show at different times. Last fall, Mattel took the Barbie party for Warner Bros., where Margot Robbie signed up to produce and produce through her LuckyChap banner – which means she'll be heavily involved in the development process, which is great news for those of you. 39 among us who are concerned with this film about an incredibly proportioned plastic doll that has to blow up Adderall left and right to maintain his 850 jobs. Although WB is eyeing recently Wonder WomanPatty Jenkins to lead, it seems that the plans have changed, since Variety reports that Greta Gerwig and Noah Baumbach, two favorites independent studios, are committed to write the screenplay of Barbiewith Gerwig perhaps direction.

It would be an extremely interesting and somewhat surprising gesture for Gerwig, whose adaptation of Louisa May Alcott Little woman is coming into theaters this Christmas. But even if Gerwig does not run Barbie, his involvement as a screenwriter is more than enough to warrant a serious raise of eyebrow. We've known for some time that the film, based on Mattel's prolific line of dolls, will take a more progressive approach to Barbie – a previous version was to portray Amy Schumer as a Barbie who did not fit the usual pattern and ousted the Barbie world, only to discover that she is perfect as she is. When the project was still at Sony, there was talk of engaging Diablo Cody for scriptwriting, which should be done with the blessing of Mattel, who points out where the head of the brand stands.

As a person who did not miss Barbie and Barbie ranges, Barbie clothes, Barbie shoes, coloring books and all kinds of pink plastic ephemera, I'm rather excited about this Barbie film – especially if Gerwig and Baumbach find a clever way to introduce Barbie into the modern era and to reconcile with her superficial past, and I imagine they will do so.