GTA 6 could help usher in the new $ 70 price tag for next-gen games

The next-gen consoles launched in November 2020, bringing the latest hardware offering 4K gaming and ray tracing.

As generations of games evolve, we’ve seen games grow bigger and better than ever before.

Because of this, we are starting to see a price change after several years of $ 60 being the norm.

And GTA 6 could be the game that ushers in the new standard.

$ 70 games

The next generation has seen publishers start to move the standard price from $ 60 to $ 70, and so far a few games have embraced this new price, but many still stay at $ 60 or less.

NBA 2K21 was one of the games launched with a price tag of $ 69.99 and Take-Two CEO Strauss Zelnick recently said it was the right decision to change the price to $ 70 because the audience was ready for a price increase we’re not really sure. why the public would be willing to pay more for a product, but okay, we’ll continue with.

Speaking at the Morgan Stanley Technology, Media & Telecom conference, Zelnick was asked about the price of NBA 2K21 and what it could mean for the future.

“We announced a $ 70 price tag for NBA 2K21, our perspective was that we offer a range of amazing experiences, a lot of replayability, and the last time there was a frontline price increase at the United States, that was in 2005, 2006, so we think consumers were ready for it ”,

Zelnick then discussed future titles and suggested that companies should focus on the quality of future games to help justify the price increase.

“We haven’t said anything about the pricing of other titles so far, and we tend to do title-by-title announcements, but I think our point of view is [that we want to] always deliver more value than what we charge, make sure the consumer has the experience and experience to pay for it, both are positive experiences. “

“We all know anecdotally that even though you love a consuming experience if you feel like you’ve been overcharged for it, it ruins the experience, you don’t want to have it anymore. [If you] go to a great restaurant, a great restaurant, have a great meal and great service, then you get a check that’s double what you think it should be, you’ll never come back.

“So we always want to make sure that consumers feel like we are delivering a lot more than what we are asking in return, and this is also true for our current consumer spending. We’re an entertainment business, we’re here to captivate and engage consumers, and if we do, monetization will follow. “

GTA 6 could set the new standard

As the quality of games increases, it’s understandable that prices can also increase, especially since games will take longer to develop and cost more.

GTA 6 has apparently been in development for a while now and should wait a few more years before its release.

A game of this quality will undoubtedly cost $ 70 and millions of gamers will be happy to pay for the game at this price without a doubt.

Right now, players are still unsure about the new price and it shows that many publishers are reluctant to raise their own prices.

But once tens of millions of gamers willingly paid $ 70 for a game like GTA 6, it could certainly encourage other publishers to finally switch to the new pricing.