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The parent company of the Irish brand, Diageo, announced on Monday that it would replace plastic with 100% recyclable and biodegradable paperboard. The change also applies to Smithwick & # 39; s and Harp.
Diageo (WD) said that sustainable beer packages will appear in Ireland in August. They will be introduced in Britain and in other markets from the summer of 2020.
Diageo said it would invest 16 million pounds ($ 21 million) in the project. The company is also set to aim to use only largely recyclable plastic by 2025.
Plastic rings, used on multiple packs of canned beverages for decades, pose a risk to wildlife and are strongly related to increased pollution of the oceans.
Another European brewer, Carlsberg (CABGY), announced last year its intention to replace traditional cans with new technology that reduces the use of plastic.
There are more and more calls for the disposal of single – use plastics in the business world, with ocean plastic waste expected to triple by 2050.
Companies such as Starbucks (SBUX), Disney (DIS) and McDonalds (MCD) have pledged to limit or abandon plastic straws, while US cities like Seattle have banned them altogether.
Adidas (ADDDF) 's is committed to using only recycled plastic by 2024, while IKEA has also promised to phase out all disposable plastic products from its stores and stores. restaurants by 2020.
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