The H & M Group is one of the largest fashion retailers in the world. Although its namesake brand is globally recognized, H & M has more than 4,400 stores in 72 countries around the world, but not its sister brands.
These brands, which number seven today, are, however, an important part of the H & M puzzle. And more and more, management has turned to these brands to stimulate growth and maintain its offer updated.
Although H & M does not divide individual sales figures for each of its brands, management has alluded to their growth potential in recent earnings calls.
"We have an excellent portfolio in these brands, and these brands are only at the beginning of their journey," Group CEO Karl-Johan Persson said in January.
He continued, "We will develop them further and see great growth potential."
Learn more about these brands below: