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Return to the year 2000. BMW was in the process of rocking.
His products were incredibly good and the brand was starting to grow. The vehicles were fantastic and they drove even better. Even the company's marketing was at the rendezvous with its saying "The ultimate driving machine".
Today, BMW is the shadow of itself.
In other words, its standard products are acceptable, but they are not terrible. The drawings are called. The driving dynamics that distinguish the brand are long gone. It was possible to do good business, which gave the buyers the feeling of being precious, but these days are gone. And his electric vehicles are a joke compared to Tesla.
From my seat, BMW is in a world of problems. And his CEO has just resigned. He will not renew his contract with the Bavarians.
So, I have to ask: What has REALLY not caused the untimely exit of Harald Krueger? Many people are pointing to their electric vehicles, but I want to see what spies think!
When BMW AG chose Harald Krueger to lead the company more than four years ago, he was the ideal candidate. Young, with a remarkable personality and decades of experience throughout the company, Krueger seemed ready to guide the venerable luxury car manufacturer into a future of electric cars, autonomous and shared.
But Friday – two weeks before the renewal of his contract – Krueger resigned. Instead of leading society through the biggest upheaval of his generation, he was struck by the transition, failing to provide a roadmap for the future. In his farewell note, he cited the "tremendous effort" required of BMW employees as the company struggled with unprecedented demands from the next generation …
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