Hasbro Toys now has records on death row

Death Row Records is said to have been acquired by the toy company Hasbro, the same entity responsible for several classic toys such as Mr Potato Head, My Little Pony and G.I. Joe

According to Rolling Stone, Hasbro announced Thursday August 22 that it has acquired Entertainment One, a multimedia company that owns the Peppa Pig and PJ Masks children's franchises.

eOne also has a music division, which happens to be one of the biggest independent labels in the industry. In the first quarter of this year, the company earned $ 30 million in revenue.

"Hasbro will leverage eOne's immersive entertainment capabilities to bring our portfolio of brands that will appeal to players, fans and families on every screen in the world and realize the franchise's economy across our entire strategy." shareholders, "said Managing Director Brian Goldner at Deadline. "We are excited to welcome talented eOne employees from around the world into the Hasbro family."

eOne has owned the Death Row catalog for many years. The company spent about $ 280 million to buy it in 2013, seven years after the legendary Hip Hop label was forced to declare bankruptcy.

Toys against the world?