Hasbro's Brian Goldner talks about the Peppa Pig, the EOne agreement and Slate's supreme state – Deadline

Brian Goldner, CEO of Hasbro, told investors Thursday that the acquisition of Entertainment One, owner of Peppa Pig, for $ 4 billion, would only strengthen a long-standing relationship with Paramount Pictures.

Goldner has guided the giant of trademarks and licensing in a strategic shift to Hollywood, which has resulted in significant film and streaming transactions, while the entertainment industry needs brands already sold. Hasbro Studios directed films for Universal (Ouija) but delivered several slices of Transformers and G.I. Joe at Paramount. In 2017, the companies strengthened their production and distribution contract until 2022.

Hasbro Studios has also benefited from the surge of streaming to sign exclusive child programming and derivative contracts with Netflix. Success on the entertainment front is one of the reasons why Hasbro shares have more than tripled in value over the past decade.

With respect to the Paramount case? At a conference call with investors Thursday, Mr. Goldner said the relationship with the studio was "fantastic." He described the cash acquisition of eOne as "an extension of our opportunity with Paramount, but also an opportunity to continue to develop intellectual property that is not a part of our priority projects there." . "

While the contract with Paramount "continues to advance," probably without affecting the entire property, Goldner said the company would now have more to offer "if Paramount interested in a growing number of brands" . The studio's parent company, Viacom has just announced its long-awaited meeting with CBS, amid bullish discussions about creating a content engine designed for the 21st century landscape.

In addition to Peppa Pig, eOne controls PJ Masks, Ban & Holly and other family-owned brands that alone represent annual sales of $ 2.5 billion.

Given this, Paramount and Hasbro "wish to expand their relationship in order to further disseminate Hasbro's intellectual property in movie theaters around the world and to activate our project on several elements," said Goldner. "So it's really an improvement and an opportunity to activate brands that have had historic success, but are not yet on the list of priority projects today, but which are of great importance and relevance to fans over time. "

By an agreement on the majority control of Mark Gordon Productions – producer of adult television shows like Criminal minds – and international sales on The dead who walkeOne also has a solid activity for adults. It's a demographic mix that Hasbro is also seeking to achieve. As of now, properties like Magic: The Gathering and Transfomers mean that about 15% of Hasbro's revenue comes from consumers over the age of 15, said Goldner.

Darren Throop, CEO of eOne, said the company had diverted the investment capital from the film, preferring to remain more selective and more efficient. He stated that there is a "huge library of intellectual property that we can identify, exploit and produce, hopefully, on behalf of Hasbro and all of its partners."

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