HBO Max “Suicide Squad” Audience Down From “Mortal Kombat,” Samba TV Says – Deadline

EXCLUSIVE: Third-party streaming analytics company Samba TV weighed on Warner Bros’ weekend audience The suicide squad on HBO Max, saying that 2.8 million American homes tuned to the friday-sunday image of the film.

This number among films on HBO Max marks the highest weekend ever for a DC property, long before Justice League: Snyder Cup (1.8M households over four days) and the Christmas weekend of Wonder Woman 1984 (2.2 million). But it’s not the highest the streaming service has seen for a day-to-day theatrical movie, as watched by Samba; this crown still belongs to the New Line R-rated title Mortal combat, which attracted 3.8 million US households. Suicide SquadHBO Max’s weekend views in Samba TV homes are 26% below that figure.

The suicide squad did not fare well for its weekend domestic box office opening, earning $ 26.5 million. That’s below the expected start of over $ 30 million for several reasons, including its free availability to 47 million HBO Max subscribers, fan dissatisfaction with the overall DC franchise and possibly the booming Delta variant, although there are many box office sources who firmly believe the latter was not primarily to blame.

Jungle cruise had a good 55% minus grip despite being available on Disney + Premier for $ 29.99, as did the Focus Features arthouse title. Still water which fell only 45% in its second weekend. The Warners must brag The suicide squad posted the best opening for an R-rated title on the national BO during the pandemic, beating the three-day total of Mortal combat ($ 23.3 million).

On the rise for The suicide squad Over the weekend on HBO Max, Saturday posted the most Samba HH ​​viewers (for the first time or in rehearsal) with 1.2 million U.S. households watching the title that day for at least minus five minutes. Friday had the most new viewers with 949,000 first-time views that day.

Samba TV collects audience data from 3M households through its proprietary content recognition technology on enabled smart TVs, and through partnerships with major cable TV providers and their affiliates. Samba TV information is backed by a comprehensive source of real-time audience data across broadcast, cable, over-the-top and digital media. As is standard industry practice, Samba TV analyzes its extensive proprietary data set to project TV audiences at the household level. Samba TV does not estimate the number of viewers on devices other than TV, nor co-viewing (number of people watching). If someone watches Disney + through a mobile or web browser and streams it to their Smart TV, their content recognition technology will capture them. Other than that, Samba TV does not monitor audience on mobile devices.

As we have always written, Samba TV remains the best access to streaming audience figures, even if they are not 100% complete, as most streamers refrain from reporting figures.

While HBO Max has been in Latin America for about a month, Warner Bros. theatrical titles are only available day and date on the streaming service in the United States and shown on the big screen overseas.