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After deciding to release his full list of Warner Bros. movies 2021 on HBO Max under a hybrid streaming and cinema model, it looks like WarnerMedia is ready to continue using its Warner Bros. assets. to attract subscribers to the service in 2022.
During AT & T’s second quarter earnings call this week, company executives were asked how the pandemic exit model would shape a more permanent exit strategy going forward, particularly in this regard. which concerns theaters. Citing the theatrical success of Godzilla vs. Kong for $ 463 million in revenue, WarnerMedia chief Jason Kilar replied that while “the film’s format absolutely matters,” the company also feels “very good about the response consumers have to it. given at home “.
Kilar went on to say that Warner Bros. will produce 10 films that will debut on HBO Max the same day they are released. While it’s not clear which titles these 10 will include, the decision indicates that the pandemic has significantly influenced how WarnerMedia will approach its film releases going forward. Kilar has specifically stated that the company has no plans to revert to a movie release strategy from the past.
“I certainly don’t expect us to go back to how the world was in 2015 or 16 or 17, where the windows were long enough between the cinema and the home show, whether it was ‘a la carte or other transaction,’ Kilar mentioned. As previously announced earlier this year when Warner Bros. has entered into a multi-year deal with Cineworld for the 2021 and 2022 film exhibition, Kilar has confirmed that cinema windows for “part of our slate” will be 45 days.
WarnerMedia faced a major backlash when it announced earlier this year that its 2021 movie roster would debut under its same-day streaming and theatrical release model. Theaters weren’t particularly happy, but the strategy was also criticized by the creators themselves, including directors Christopher Nolan and Dune director Denis Villeneuve. During the call for results, Kilar said the industry will continue to “evolve”.
“I think what you’re going to see is that this industry continues to evolve and continue to innovate in a way that works not only for consumers and fans but also for our business partners,” said Kilar.
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