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HBO, owned by WarnerMedia, will offer a significant discount to current and former subscribers after the cable network releases from Amazon Prime Video’s Channels platform, the company said on Friday.
HBO lost around five million subscribers who signed up through Amazon after an agreement between the two company giants expired on Wednesday. The discount offer is an effort to retain users whose subscription has been cut short.
Users can subscribe to HBO Max, the company’s streaming platform, with a 50% discount until September 26. The subscription will cost $ 7.49 per month for the first six months, down from its normal cost of $ 14.99 per month.
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HBO said the discount is available to all customers who accessed the network through Prime Video, as well as new and old HBO Max subscribers. Users can subscribe to the offer on HBOMax.com or through the Apple, Google, LG, Microsoft, Sony, Roku and Vizio platforms.
WarnerMedia and Amazon have reached an agreement to remove HBO from Prime Video in 2020. HBO executives say the decision was made to establish a direct connection with paying subscribers, rather than relying on a third party.
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HBO Max had around 68 million paying subscribers worldwide in July. WarnerMedia predicts that HBO and HBO Max will have 70-73 million subscribers worldwide by the end of the year.
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