HBO wants to woo Amazon Prime users with a big discount

Like a New Jersey gangster struggling to take care of his family while dealing with his own mental health issues, HBO tries to make you an offer you can’t refuse.

After subscribers hemorrhaged following executives’ decision to remove HBO from Amazon Prime Video channels, WarnerMedia, the platform’s parent company, dangles a 50% out of sale in front of you HBO Max users in order to bring them back to the platform.

According to Deadline, the halving will run from today through September 26 and will be available to new subscribers and old subscribers who previously accessed HBO through Amazon. Chain platform. The deal, which will last for up to six months, would bring HBO Max’s monthly subscription cost down to $ 7.49 (HBO Max typically costs $ 15 / month without ads, or $ 10 / month with ads.)

September 15, HBO was removed from Amazon Prime Video’s channel service, following a agreement reached by the parent company of HBO, WarnerMedia, years earlier, which had sought to end the relationship as part of an effort to take out the man in the middle so that HBO “owns” more of its subscribers. For the record, HBO Max will still be available as an app on Amazon’s Fire TV service, which is separate from Amazon Channels, but the decision to separate Channels users from their HBO accounts has already resulted in around 5 million dollars. ‘canceled subscriptions, all in the name of hopefully securing HBO Max as the primary entry point for future subscribers who wish to access its proprietary streaming content.

It should be noted that the sticking point of the previous placement deal was the fact that it allowed Amazon’s Channels division to retain control of HBO’s streaming data, which just wasn’t right. at HBO. Sometimes you just want to be the capo of your own subscription data, capiche? This affluent North Jersey suburb isn’t big enough for all of those streaming platforms and their respective tough wars – and at the end of the day, there can only be your own big boss in town. On behalf of gabagool, we pray.