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A year after hanging up her wings, Heidi Klum talks about the new image of Victoria’s Secret.
Former VS Angel, 48, spoke about the lingerie brand’s upcoming overhaul on Sunday, saying “things need to change.”
“It was about time, that’s all I can say. It was about time,” the model told the Sunday Project of the relaunch, which Victoria’s Secret announced in June after receiving years of backlash and canceling their famous fashion shows in 2019.
“As a model, you go there, you’re happy to have a job. When you’re not the company, you do as you’re told. But ultimately, looking at this now, I’m like, it’s about time, “who was an Angel from 1999-2010, continued.
HEIDI KLUM AND HER DAUGHTER LENI, 16, ARE TWIN IN “ALL NATURAL” SELFIES WITHOUT MAKEUP
While the judge “America’s Got Talent” admitted that the lingerie brand had “changed”, she then admitted that “it was taking too long”.
Rather than Angels, the rebranding will focus on the “VS Collective”, a group of women including Megan Rapinoe and Priyanka Chopra who “share a common passion for driving positive change.”
The rebranding also includes the launch of the Victoria’s Secret Global Fund for Women’s Cancers, which the brand says will be linked to its “mission to be a champion for all women.”
Klum also shared her thoughts in an interview with Body + Soul, telling the Australian publication that she was “very excited that they understand that there are so many different people who want to have beautiful things to wear.”
VS Angel alumnus Heidi Klum talks about the company’s rebranding. (Photo by Jordan Strauss / Invision / AP, on file)
While emphasizing the need for change, Klum also shared fond memories of modeling for the brand.
“I have always been with Tyra Banks, Gisele Bündchen, Alessandra Ambrósio, Adriana Lima – they are always my friends, we have traveled the world and done so many fun things together,” recalled the model, who said she “always loved the brand” while working for them “many moons ago”.
The Catwalk, whose Victoria’s Secret memorable moments include walking the 2003 show while she was pregnant and serenading her then-husband Seal in 2007, ended her long run as the angel in 2010, telling Page Six at the time that “all good things must come to an end” and that she “would still love Victoria’s Secret”.
Former Victoria’s Secret model Bridget Malcolm also opened up about the brand’s upcoming changes, instead sharing her negative experiences with the brand.
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“I found my bra from the Victoria’s Secret 2016 show. It’s a size 30A, I’m now a size 34B, which is healthy for me,” she said in a viral TikTok last month , alleging that Ed Razek, the former chief marketing officer of L Brands, rejected her from the show and said her body “didn’t look good enough” when she measured up to 30B.
“Victoria’s Secret, your performative ally is a joke,” the 29-year-old model concluded in her video, which was captioned “too little too late Victoria’s Secret”.
After Malcolm’s TikTok, the company told The Post in a statement, “There is a new management team at Victoria’s Secret who are fully committed to the continued transformation of the brand with a focus on building an inclusive environment for our associates, clients and partners to celebrate, uplift and defend all women. “
To learn more about the New York Post, Click here.
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