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The first examples of the new Toyota Supra 2020 are starting to make their way and, as with any new, much-anticipated car, it means one thing: Dealers are thirsty.
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So far, what we have seen is not as blatant as the famous annotations of the Dodge Challenger Hellcat and Demon, or the Honda Civic Type R when it was launched. But there are some examples and we expect to see more. If you are a potential Supra buyer, bring your first game to the bargaining table or at least get ready to travel to the best deal.
First of all, Autoblog reports that at least one dealership – Jerry's Toyota in Baltimore – had a Supra launch edition listed at $ 100,000. last week. Although the list has since been removed for unknown reasons, you can see the attached screenshot as proof.
I've found at least one other super-branded Supra, a car at Jeff Wyler Toyota in Clarksville, Indiana. for sale at $ 84,814. That's an increase of about $ 30,000 compared to your average Supra, which starts at around $ 50,000. The car has few options and should generally reach around $ 60,000. But dealers also want their share of the pie, so expect big profits from the start.
A quick search on Cars.com and AutoTrader reveals that most of the Supras currently on sale are actually listed at relatively normal prices. But since it always goes hand in hand with sports cars in demand, I am convinced that more margins will be expected.
As Autoblog also reports, the people of Supra MKV forum have followed US resellers without annotations, so this thread is a good resource if you are shopping. However, as our own Tom McParland wrote, you can not do much about these tags other than buying elsewhere:
The answer is simple: car manufacturers can not control what their dealers sell the car for. Many people forget that in the MSRP the word "suggested" means that the builder suggests that the dealer sell the car at the advertised price. When demand exceeds inventory, dealers will try to maximize their position utilization increases.
Although I understand the frustration, people should keep in mind that the increases are due to the fact that some people are willing to pay them. It does not matter if it's a Porsche 911 GT3 or something "normal" like a Hyundai Kona EV. However, if all potential buyers said, "Fuck that, I will not pay a profit margin." Prices will go down.
Have you seen crazy Supra tags? Post them in the comments or send us an advice by e-mail.
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