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Mulan arrives at disney + September 4, and when it does, it will bring what could be a major change for the future of these streaming services. Unlike any other streaming service (not counting the new stuff you have to rent on Amazon), Mulan will carry a $ 30 price tag. But what does that mean? How will it work? Is it an expensive rental like when Birds of prey landed early on VOD services a few months ago? Do you manage to keep Mulan once you’ve paid for it?
Well it turns out MulanLaunching Disney + will actually be a bit tricky – or at least trickier than going to the movies or buying a DVD. To get started, you need to be a Disney + subscriber to be able to access the movie, and it will be hosted in a separate “Premier Access” section. In addition, this $ 30 fee is payable keep the movie, so it’s not an expensive rental, but you can only “keep” it as long as your Disney + subscription remains active. If you sign up for Disney +, buy Mulan, then cancel Disney +, you won’t be able to watch the movie. Basically you can think of Mulan like its own top tier of a Disney + subscription where you pay a one-time fee and the only benefit is you can watch Mulan. You neither buy nor rent Mulan, you unlock a new feature in something else you are already paying for.
It’s an interesting strategy that could only have come out of this stupid year of coronavirus, as people wouldn’t stand it if they could actually go to the movies (which, in case you haven’t heard it, is something you shouldn’t do), so it’s going to be very interesting to see how it works. If it’s a flop then we’ll probably see Mulan streaming for free sooner or later, but if it’s such a ferocious success, well, Disney just posted its first quarterly loss in almost 20 years and could probably use the cash. We don’t know for sure that Disney will continue to greedily charge exorbitant amounts of money so people can watch new movies at home on the streaming service they already pay a monthly fee to use, but … yes, Disney will definitely do it if people like it. And if Disney does, other streaming services will want to do it as well. Then we will have invented the pay-per-view.
[via The Verge]
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