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To the prospect, in China right now, it’s like the MCU ends with “Avengers: Endgame” and “Spider-Man: Far from Home”. I happened to see “Iron Man 3” in Shanghai in 2013, and it was interesting to see a slightly different cut of the movie play out on screen, with added scenes picking up the Chinese Dr. Wu’s subplot ( Wang Xueqi) and his assistant. , played by Fan Bingbing.
Marvel is by no means the only Hollywood studio that has tried to respond to China, the world’s biggest box office market, with its blockbusters. This latest controversy with Liu and Zhao only underscores how precarious the situation has become for studios that rely on international revenue in China to prop up their tents.
The CCP can be unpredictable. This week, according to The Hollywood Reporter, James Wan’s “Malignant” also became “the first R-rated American horror film to ever be released in China.” It will air directly there the same day it hits theaters in the United States. Wan is Australian but is of Chinese descent.
The last Hollywood movie to hit theaters in China was “Free Guy” starring Ryan Reynolds. With the CCP having taken an increasingly harsh stance in recent months (perhaps also because of the pandemic), this only underscores how another kind of culture of cancellation, for lack of a better term, has taken on. forms in some overseas box office territories.
From a purely business standpoint, Hollywood filmmakers exercising their free speech may need to be more careful about what they say about China – now or at any point in their careers – if they ever hope. enter the Chinese market.
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