High performance content creation laptops

As part of its Computex press conference this afternoon, NVIDIA unveils a new personalization program for laptops, which they call NVIDIA Studio. As part of this program, NVIDIA-compliant notebooks – including a high-end processor and, of course, an NVIDIA graphics processor that supports high-end ray tracing – will be able to participate in the NVIDIA Studio program. the RTX Studio badge. . The Studio customization program is for content creators. NVIDIA and its partners are seeking to simplify the process of promoting and marketing high-performance notebooks that are ideally suited to content creation tasks by assigning them a distinct brand.

Under the terms of the NVIDIA Studio program, participating laptops will need to meet a list of minimum system requirements. It should be noted that this program is not automatic – that is, all notebooks that meet these specifications are not automatically Studio RTX laptops – but rather a registration program for laptop vendors.

NVIDIA Studio Branding Minimum Requirements
Component	Min Spec
CPU	Intel Core i7 (45W H series)
GPU	NVIDIA GeForce RTX 2060 or NVIDIA Quadro RTX 3000
RAM	16 GB
Display	1080p or 4K
Storage room	512 GB SSD
Other	Max-Q design

In short, the minimum specifications are very similar to those of a modern high-end laptop, such as the Dell XPS 15 or the Razer Blade. The processor must be at least a 45-core Intel Core i7 processor (a lower i7 TDP would have significantly fewer cores and lower performance), while on the graphics processor side, the system must include an NVIDIA graphics processor capable of running the accelerated ray casting. That means at least one GeForce GTX 2060, or one of NVIDIA's new Quadro RTX 3000 moving parts. The rest of the package is relatively simple, with lots of RAM, at least a decent size SSD, and so on. And, although this is not explicitly mentioned in the specifications, the hardware requirements are sufficient for these computers to be at least 15 inches, with some 17-inch laptops also receiving the RTX Studio brand.

Notebooks that meet these specifications and are submitted to NVIDIA to participate in the program will in turn carry the RTX Studio brand. Note that since the Studio program includes both the GeForce and Quadro components, so will the branding. There are Quadro RTX Studio and GeForce RTX Studio badges corresponding to the underlying GPU. And all the usual feature differences between the Quadro and GeForce families remain.

All in all, NVIDIA launches this brand program with 17 laptops. All the usual suspects will participate in the program, including Acer, ASUS, Dell, GIGABYTE, HP, MSI and Razer. NVIDIA does not set a minimum price here, but their press release indicates that these laptops start at $ 1,599 and, depending on the configuration, can go a lot (a lot) higher.

By the way, I have the impression that NVIDIA and its partners are looking for the 15 inch MacBook Pro here. In their presentation and press release, NVIDIA regularly compares RTX Studio notebooks to Apple's popular high-end notebooks, which have long been a mainstay of the professional community – and only use AMD graphics processors. With Apple struggling in this space due to issues such as keyboard issues and general dissatisfaction with Apple's professional software development, NVIDIA and its partners may feel the blood in the water.

With the recent launch of Intel processors and the launch today by NVIDIA of their new Quadro RTX GPUs, the first RTX Studio laptops are expected in June.

Software Development Kit (SDK) and creator-ready drivers lined up under the Studio brand

Along with the brand initiative for RTX Studio laptops, NVIDIA also makes changes to the way SDKs and drivers are named to align them with the new NVIDIA Studio brand.

According to NVIDIA, part of their SDKs and libraries will be moved under the Studio umbrella, which is similar to how NVIDIA has moved some of its machine learning SDKs under the CUDA-X umbrella. We do not have a list at the moment, but it looks like it will be renditions related to content creation and display SDKs.

At the same time, the NVIDIA Creator Ready driver program, launched just a few months ago, is also integrated with the new Studio program. They will now be called Studio Ready drivers. The nature of the driver program has not changed: they are more proven drivers whose publication rate corresponds to major versions of creative applications – whatever their brand. Therefore, the goal of NVIDIA is to offer users a series of better tested drivers in content authoring applications and not to publish them as often as the company's Game Ready drivers, focused on Games; According to NVIDIA, Studio Ready drivers will always have a corresponding Quadro driver version. It also means that supported GPUs remain unchanged, covering all NVIDIA GeForce GTX / RTX, Quadro (RTX) and Titan cards from the Pascal architecture.